I'll give you a hint: It's something you'd expect people to consume when they're feeling down, as many in this lockdown are.
If you said beer, you hit the nail on the head!
Indeed, Americans' thirst for booze has actually increased since the coronavirus began spreading across the U.S. in mid-March.
Beer, a beverage that was once falling out of favor with consumers as their tastes shifted to such low-calorie drinks as spirits and spiked seltzer, is surely benefiting.
In particular, home-grown budget beer brands have spiked in sales over the past two months. For instance, sales for Anheuser-Busch's Busch Light have gone up 44%, thanks largely to amusing promotions like implementing price cuts depending on how much snow has fallen.
Other brands have recorded similar double-digit sales increases. Natural Light, Miller Lite, and Michelob Ultra each grew between 14% and 17%. Modelo and Miller High Life both enjoyed sales jumps of roughly 7%.
Consumers are gravitating toward these brands not only because they're cheaper, but they're light in carbs and calories -- a welcome benefit to those watching their weight.
And in light of the circumstances many people find themselves in -- furloughed and laid off, without the flexibility to spend or move around much -- such beers are both easy on the wallet and waste line.
Prices for the brands' 30-packs range between $15 and $25, with each 12-ounce can in the neighborhood of 100 calories.
Moreover, domestic beers such as Busch Light can be replenished faster, and retailers select well-known brands to stock their shelves because they're easier to procure.
Consumers are also drawn to them because of sheer familiarity, with 69% buying alcohol brands they recognize and trust.
There's no question retailers are doing the very thing Netflix deserves credit for in the domain of streaming: capitalizing on the fact people have no choice but stay home.
And once the restrictions are finally lifted, people will be -- you guessed it -- toasting to that.
Beer, a beverage that was once falling out of favor with consumers as their tastes shifted to such low-calorie drinks as spirits and spiked seltzer, is surely benefiting.
In particular, home-grown budget beer brands have spiked in sales over the past two months. For instance, sales for Anheuser-Busch's Busch Light have gone up 44%, thanks largely to amusing promotions like implementing price cuts depending on how much snow has fallen.
Other brands have recorded similar double-digit sales increases. Natural Light, Miller Lite, and Michelob Ultra each grew between 14% and 17%. Modelo and Miller High Life both enjoyed sales jumps of roughly 7%.
Consumers are gravitating toward these brands not only because they're cheaper, but they're light in carbs and calories -- a welcome benefit to those watching their weight.
And in light of the circumstances many people find themselves in -- furloughed and laid off, without the flexibility to spend or move around much -- such beers are both easy on the wallet and waste line.
Prices for the brands' 30-packs range between $15 and $25, with each 12-ounce can in the neighborhood of 100 calories.
Moreover, domestic beers such as Busch Light can be replenished faster, and retailers select well-known brands to stock their shelves because they're easier to procure.
Consumers are also drawn to them because of sheer familiarity, with 69% buying alcohol brands they recognize and trust.
There's no question retailers are doing the very thing Netflix deserves credit for in the domain of streaming: capitalizing on the fact people have no choice but stay home.
And once the restrictions are finally lifted, people will be -- you guessed it -- toasting to that.
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