Aside from masks, disinfectants, toilet paper, and other health-oriented items, can you guess which product is flying off the shelves at grocery stores big and small, near and far? I'll give you a hint: It's something you'd expect people to consume when they're feeling down, as many in this lockdown are. If you said beer, you hit the nail on the head! Indeed, Americans' thirst for booze has actually increased since the coronavirus began spreading across the U.S. in mid-March. Beer, a beverage that was once falling out of favor with consumers as their tastes shifted to such low-calorie drinks as spirits and spiked seltzer, is surely benefiting. In particular, home-grown budget beer brands have spiked in sales over the past two months. For instance, sales for Anheuser-Busch's Busch Light have gone up 44%, thanks largely to amusing promotions like implementing price cuts depending on how much snow has fallen. Other brands have recorded similar do...

Super Bowl Sunday is regarded as one of the biggest occasions of the year in the United States. From the barbecues and chicken wings to the ads and much-anticipated halftime show, many people consider it a holiday in its own right, even though it has yet to achieve that status officially. I actually have a friend who always takes the Monday after Super Bowl Sunday off; it just goes to show you just how much alcohol people consume that night. As someone who studied and works in marketing, I can certainly appreciate the appeal of commercials played during the big event. From spots featuring the Budweiser Clydesdales to clever Doritos ads, these ads tend to be funny and worth tuning in for. However, I don't think I've ever watched a football game from start to finish; I've just never been a fan of the sport. (I didn't even know who was playing until the teams were mentioned in a segment on Fox News this morning.) Instead, I have always followed baseball and basketball,...