Happy Valentine's Day, everyone. Now, I know today isn't the happiest of days for those who are still on a quest to find Mr. or Ms. Right. And to them I say: Don't fret. It's not the end of the world. You'll find the right person when the time is right. I was actually in your shoes at one point. In the days leading up to the holiday every year, I wanted to lock myself in my room, bury my head under a pillow, and fall asleep until February 15. The commercials, the decorations, the balloons, the flowers, the heart-shaped boxes of chocolates: It was all so torturous! "Why can't I be with someone special on Valentine's Day like so many people I know?" I asked myself wistfully. Thankfully, my dry spell came to an end in 2005, when I hooked up with the woman I would end up marrying years later. Eventually, it hit me: I would not have been so melancholic over being single had I not: Thought that a partner would "complete me": Lit...

On Thursday, Los Angeles prosecutors sued four national retailers for deceiving shoppers into believing they got bigger discounts than they actually did. The separate lawsuits alleging deceptive advertising were filed against Sears, Macy's, Kohl's, and J.C. Penney. The retailers falsely advertised higher regular prices for merchandise so customers, leading customers to think they were getting bigger bargains. California law bars retailers from promoting a higher original price unless the product was sold at that very price within three months of the ad. The lawsuits seek civil penalties up to $2,500 for each violation and injunctions to cease false reference pricing to bolster sales. As it turns out, thousands of "sale" items were advertised at false reference prices. One of the lawsuits asserted that J.C. Penney was selling a maternity bathing suit top online for $31.99 earlier in the year, down from the original price of $46. The top was later marked dow...

I received my degree in marketing and minor in psychology, so I'm probably one of the few people out there who enjoy analyzing advertisements carefully for content, message, and other variables. It's become apparent that ads for a wide array of marketers ranging from Progressive and State Farm to Geico and Aflak are making their ads decidedly obnoxious these days. Take Progressive, for example. Never has Flo -- the character portrayed by actor and comedian Stephanie Courtney, who's appeared in more than 100 commercials for the company since 2008 -- made me crack even the slightest smile. The Aflak duck was amusing in the 90s, but not anymore -- now you almost feel like throwing a rock at your television set whenever it pops up. Companies are incorporating more animals, loud noises, and silly antics to grab the consumer's attention. What many of these marketers fail to realize is that the most successful ads in recent years -- those of Budweiser and car companies l...

Judging from the purchase behavior of some of my friends, family members, and coworkers, it's apparent that some people are heavily influenced by advertising. I've lost track of the many times in recent weeks that people around me have admitted to being swayed by an ad in a newspaper or magazine, a banner ad on a website, or ubiquitous TV commercials. And it's not as if they feel compelled to purchase things they really need; usually, they already have heaps of whatever it is they're looking to buy stocked in their drawers or closets -- be it cologne, shirts, or shoes. This is precisely why I studied marketing and psychology -- so that I can be impervious to the advertisements we're assailed by daily and immune to the underhanded tactics that salespeople at mobile phone stores, car dealerships, and other places attempt to employ. I recommend that people only let their guard down when it comes to advertisements for products they really need -- the kinds of produc...