Your life is good. You have a loving partner, great home, wonderful kids, and decent-paying job. You're in good health, and your finances in order. But something always feels missing -- a void you can never quite seem to fill. And this makes for a life you perceive as not entirely fulfilling.  It may very well be that you have what I like to call Bigger Better Syndrome, or BBS. As you can probably guess, it means always being on the hunt for something bigger or better.  That could be the latest iPhone, a new car every year, or a different job. Maybe you just had a kid and are already thinking of the next one, or the condo you purchased recently is no longer cutting it.  You see the grass as always potentially greener on the other side. You become deeply invested in something, but once you acquire or succeed at it, you're on to your next conquest. It's as if you live more in the future than in the present.  Just why do we do this? Seeking others' approval Keeping up w...

Whether it's someone who's already in a relationship, a job for which we didn't make the shortlist, or an item we want that never seems to be in stock anywhere we look, human beings want the unobtainable -- that which is difficult (if not impossible) to make ours. Why does this happen? We assign a higher value to things and people that we deem as being in high demand. If something is too easy to snag, we're led to believe that no one else wants it, so we'd be settling for less by making it our choice. Is it any wonder that stores are able to lure customers with advertisements that say "available for a limited-time" and "while supplies last"? Are those products really in short supply? My guess would be no -- at least not all the time. Retailers capitalize on the fact that people have an aversion to feeling left out. The thought of someone else possessing an item they want for themselves drives people to shell out their money, often in la...