Do you think you'd be more inclined to buy a product priced at $3.99 than one that sells for $4? I can picture many of you shaking your heads. According to various studies in consumer behavior, people are far more likely to buy a product when the price ends in .99. But why? For one, consumers tend to read from left to right, which means our attention becomes fixated on the first number as opposed to the ones that follow. Even though you're hardly getting a greater bargain by opting for something priced a cent cheaper (especially since taxes come into play), your indifference to reading the whole way across actually fools you into thinking you are snagging a deal. It's as though we're comparing something priced at $3 to something that costs $4. It doesn't make much logical sense, but most consumers will do anything to expend the least amount of brainpower possible, especially when pressed for time. In addition, shoppers tend to deem prices ending in cents...