As I've said countless times, getting someone to change is often a futile effort. It's very difficult to change people's personality, beliefs or attitudes. Not only are we naturally resistant to change, but being prodded into changing usually has the unintended effect of making people double down on the very behavior you're hoping to change. If you want to stand any chance of changing someone, however, it can only be done in two ways: (1) opening one's heart and/or (2) opening one's mind. In other words, you're more likely to get someone to change when you can appeal to their thoughts or their emotions. It's for this reason that advertising can be so effective, especially ads of a negative nature. They not only lead us to rethink our positions, but they stir powerful emotions in us -- from sadness to regret. Whether you want someone to become more respectful or less selfish, it usually starts with a heart-to-heart. Unfortunately, sometimes th...

One of the most cowardly things a person can do is to talk smack behind someone's back . Unfortunately, this has become all too common in virtually any context we can think of -- work, school, even at home. Let's stop for a moment and consider why someone might want to badmouth someone behind his or her back. In most cases, it's because the person is upset with or envious of the individual and wants to find a way to stick it to them without having an actual confrontation. Thus begin rumors and a lot of he-said-she-said, putting those in the middle -- the ones made to listen to the remarks in secret -- in a tough situation. Truthfully, talking behind someone's back has a juvenile quality to it. Why not act like adults and talk face to face? When people's emotions get the best of them, they can act callously. Most people like drama to some degree -- otherwise, reality shows ranging from The Kardashians to The Real Housewives wouldn't have such a big fol...