The wait is over, ladies -- now you'll have your own little pink pill to bring back your sex drive (if need be)! On Tuesday, the U.S. Food and Drug Administration approved flibanserin for the treatment of sexual dysfunction in premenopausal women. (It will be sold under the name Addyi.) This is the first FDA-approved treatment for sexual desire in men or women. While some might consider it the female version of Viagra, Addyi is really in a category of its own. Viagra treats sexual desire -- it does not induce sexual desire. On the other hand, Addyi works on the central nervous system, which is why it falls into the same category as an antidepressant. Common side effects range from nausea and fatigue to dizziness and insomnia. Those who consume alcohol while taking Addyi are at higher risk for severe low blood pressure, which can lead to a temporary loss of consciousness. Addyi will cost about the same per month as a one month supply of Viagra for men. As with all other medi...

Per a paper in the latest issue of the Journal of Consumer Psychology titled ""Wetting the Bed at Twenty-One: Embarrassment as a Private Emotion," people can feel just as embarrassed buying sensitive products in person as they would online. This seems to go against common knowledge, doesn't it? You'd think that people would feel less sheepish buying condoms, home test kits, tampons, and Viagra privately and online, but the study finds that not to be the case. Apparently, the mere act of purchasing the item causes consumers to judge themselves. When the purchase is made at the store, we can at least walk out and remove ourselves from the very context in which the "act" was committed. While the study found that the negative feelings associated with in-store purchases gradually dissipated, the intensity of embarrassment felt when buying the products online did not lessen. If you think about it, embarrassment is a powerful emotion. It's potent en...