Ah, the friend zone... that dreaded place no one who's head over heels ever wants to venture to. When someone we care deeply for thinks of us only as a friend, a whole host of emotions can come over us -- from embarrassment to sadness to hopelessness. But we needn't despair. Here's what can happen going forward: 1. Once we realize the feelings aren't being reciprocated, we may decide to move on, causing the relationship to fizzle out. 2. We accept that the person wishes to keep it platonic and we carry on as friends. 3. We continue to pursue them even though they've made it clear they don't hold the same feelings for us. In this scenario, they may feel badgered and tell us to leave them alone. Or, they may eventually give in, much to our delight. Most of us have been friend zoned at one point or another. We have to remind ourselves that it's not the end of the world, even though we convince ourselves that we'll never find anyone as wonder...

Per a paper in the latest issue of the Journal of Consumer Psychology titled ""Wetting the Bed at Twenty-One: Embarrassment as a Private Emotion," people can feel just as embarrassed buying sensitive products in person as they would online. This seems to go against common knowledge, doesn't it? You'd think that people would feel less sheepish buying condoms, home test kits, tampons, and Viagra privately and online, but the study finds that not to be the case. Apparently, the mere act of purchasing the item causes consumers to judge themselves. When the purchase is made at the store, we can at least walk out and remove ourselves from the very context in which the "act" was committed. While the study found that the negative feelings associated with in-store purchases gradually dissipated, the intensity of embarrassment felt when buying the products online did not lessen. If you think about it, embarrassment is a powerful emotion. It's potent en...