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Showing posts with the label influence

Why using our smartphones can be contagious

Do you feel the urge to yawn almost immediately after seeing someone else do it?  You're not alone.  As it turns out, though, yawning is far from the only behavior we can deem contagious.  A study published recently in the Journal of Ethology made a startling finding: The same psychological process that makes yawns contagious also influences people to check their smartphones. People have a need to follow the norms imposed on them by others. No one wishes to be the lone outsider who defies social norms.  In turn, it prompts them to mirror as closely as possible the actions of those in their orbit. This is known as the chameleon effect. As another example, you've probably noticed how people tend pick up each others’ gestures or mood during a conversation. I suppose these findings shouldn't strike us as a total surprise. After all, people seem to LIVE on their phones. Whether they're walking to school, in the bathroom, watching a game, eating dinner, or, most frighteni...