I'm currently reading a book titled "Brand Sense" by Martin Lindstrom. Once I finish the book, I will post an entry highlighting the many interesting insights I gleaned from the book. In the interim, though, I wanted to share one of the most interesting findings I've come across in the book thus far, and it relates to women and cars. Did you know that women respond more to the feel and texture of a car's interior than they do to its external features? I couldn't help but compare this to the manner in which women supposedly become attracted to a man. We've all heard it time and time again: That women are mostly attracted to what's inside -- they don't get as hung up on looks as men do. (Meanwhile, men do seem to make a bigger fuss about a car's exterior features -- from rims to the grille.) As it turns out, women place a great deal of importance on how the car smells (ah, nothing like that new car scent, right?), the feel of the upho...

Based on what I've heard -- and a few studies support this -- women generally don't care about how well endowed their partners are. To give you an apt metaphor, instead of what's under the hood, women are more interested in how well the car runs. So if size really doesn't matter, why do so many men assume that women desire a man with a big package? Men, being the visual creatures that we are, typically have no qualms about voicing their preference for women with bigger "assets" -- whether they be bigger breasts or butts. Is it any wonder that so many women invest in plastic surgery? However, I seldom see or hear women admitting to wanting a man with a bigger penis. Many men, though, simply assume that the larger their member, the better their prospects in the bedroom. It's a safe bet that if a man has a small penis but can use it in nifty ways to get his partner to achieve one or more orgasms, she will easily look past the size issue. It all go...

Based on what I have read and heard, while some women don't mind initiating sex, the vast majority of them prefer their partners to break the ice in the bedroom. The latter is certainly the case in my marriage, but it isn't as though I really mind -- at least not all the time. I'll admit that there are times I'd like my wife to be the aggressor. Who doesn't like surprises, right? But it's clear that 99.9% of the time, she wants me to take charge while she relishes the role of submissive. Women find sex to be more pleasurable when their partners are the dominant ones for one simple reason: the engine has to be warmed up before the fun starts. Whereas men need only see their partner naked to feel aroused, women need foreplay -- including kissing, rubbing, and so on -- to get in the mood. Men are visual creatures, while women are tactile. So, it would appear that most women are perfectly content playing traditional gender roles with their partners in bed. I...