I think it's safe to say we've all shopped or browsed on Amazon.com at some point. It is, after all, the largest Internet-based retailer in the world in terms of total sales and market capitalization, not to mention the fourth most valuable public company as of 2016. Amazon has separate websites for the U.S., Canada, United Kingdom/Ireland, France, Spain, Italy, Germany, Netherlands, Australia, China, Brazil, Japan, India, and Mexico. To say that it has a global footprint is an understatement. With product lines ranging from apparel and books to jewelry and groceries, there's almost nothing a consumer can't find on the site, which was founded in 1994. According to a recent report, 55% of Americans begin their online shopping experience at Amazon.com. That's a 25% increase over 2015. If you're Amazon, you have to be pleased with those gaudy stats. It means that the retailer has achieved top of mind awareness in more than half of the population. And th...