The expression "settling for less" gets thrown around quite loosely, but what many people fail to realize is that it is entirely subjective. One's idea of settling less may not jibe with someone else's. While you may perfectly content with a GUESS purse, your gaudy friend may feel you're settling for less unless you opt for a more luxurious brand, like Coach or Louis Vuitton. Or, while you're happy to hook up with average-looking but highly intelligent guys, your sister may insist that you're settling for less unless you set your sights on guys who are a "9" or better in the appearance department. Furthermore, you may be told you can do better if you are not the CEO of your company, but what if you're happy having a less taxing, lower-paying job if it means spending more quality time with friends and family? This type of thinking is seriously misguided. The fact is that people have different tastes and disparate desires. Some of...