Experiencing something -- the savory taste of a pepperoni pizza, the sound of gentle waves lapping sugary white sand -- can be an utter delight to the senses.  But according to studies, the experience actually pales in comparison to the anticipation of that experience.  Here are just a few examples: 1. Planning and looking forward to a vacation vs. actually being there. 2. Planning to buy clothes, a car, or other items compared to consuming them.  3. Picturing yourself eating a hearty meal (especially on an empty stomach and/or while watching a restaurant ad) vs actually eating it.  Dopamine, commonly considered the happiness or "feel good" chemical, is more involved in the anticipation of an event or feeling than in the actual feeling of happiness. Often, the experience falls short of what we imagined, whether because it rains on the trip, the food leaves us with gas, or we get buyers' remorse for something we later discover we could have bought elsewhere for much c...

Here's some food for thought: To my dismay, when I go to the grocery store, I often see people grab products nearest them -- the ones placed at the very front of each shelf -- without thinking twice about it. Whether due to laziness or just plain ignorance, they are putting in their carts items that are potentially nearing expiration. Grocery chains follow the "first in, first out rule." They obviously want to get rid of older inventory first, so they make those more prominent so that consumers are more likely to get them. Newer goods, on the other hand, are placed toward the back of the shelf. Many people arrange their items similarly at home so that they lessen the chances of items going bad. You can probably guess where I'm going with this. As consumers, we want the most bang for our buck, and that means buying the freshest items with the longest shelf lives. Whether you're buying milk, bread, or other perishable foods, you'll want to reach for it...

I don't know about you, but there's nothing more unpleasant than walking into a mall so overcrowded that you: Constantly bump into people Can't find anywhere to sit Are forced to stand in long lines And if the mall is that crowded, it usually means finding parking will be a huge headache, so the frustration begins even before one sets foot in the mall.  Granted, I live in South Florida, an area notorious for being heavily congested. Even if a crowded mall is the exception rather than the rule where you live, you've probably found yourself in a badly crowded venue at some point, whether a concert, nightclub, or theme park.  Making matters worse is having the urge to use the restroom and not being able to because it's out of service or there's a gaggle of people waiting to use it. Or, how about being so hungry you could eat a horse, but finding that the lines at the food court virtually snake around the building? Nothing spoils a good shopping...

Does being upset or melancholy give you the urge to splurge? A new study reveals that more people fall victim to this pattern than they realize or care to admit. People don't realize that trying to drown their sorrows by shelling out thousands of dollars for a designer handbag or luxurious watch can have adverse effects. Ironically, spending lavishly on material goods doesn't overcome feelings of, say, anger or low self esteem -- it compounds them! The elation one feels after buying an item is fleeting. Sooner or later, you'll grow accustomed to the product, get bored by it, or feel the impulse to buy that next-best-thing. You'll never feel totally happy, and this will in turn amplify your despair. Here are two alternatives that I feel will work a lot better: 1. Rely on experiences rather than tangible products -- Studies have shown that experiences ultimately bring us a lot more happiness than tangible items do. Whether it's a trip to the local museum o...