Many of us find ourselves scratching our heads when our loyalty to certain people isn't reciprocated. Maybe it's a friend who turned their back when you needed them most. Perhaps it was an ex who you discovered had been cheating on you for months. Or maybe it was a coworker who swooped in and landed the position they said they would help you get. The reasons why people aren't loyal to us are varied, but here are the theee most common ones: 1. They're selfish. Some people enter relationships expecting loyalty from the other person, but think they're somehow exempt from doing the same for them. Reality check: Relationships are a two-way street. Those who persist in their selfish ways and are unwilling to take another's wishes and feelings into account are ill-prepared for the sacrifices that a relationship involves. 2. They take us for granted. A person takes for granted the things and people they don't value. And it's impossible to be loyal to...