If someone apologizes but continues to make the same "mistake," that so-called mistake is really a conscious decision. From cheating to raising one's hand at their partner to bilking people out of their money, if a person claims they're sorry but there's little to no change in their behavior, they're being disingenuous. This is especially the case if they've made no efforts to curb said behavior (e.g., seeking counseling). If a person genuinely cared, they would never risk losing you by flat-out lying about their intentions. If anything, we'd respect them more for being honest about their inability to remain loyal or sober, and that might make us more inclined to help. For example, it might give way to a discussion on what they feel is lacking in the relationship. Or, they may shed light on whatever they feel is preventing them from laying off the booze. But it's wholly dishonest to make promises when you can't keep them. Thes...