A person may like you, but that doesn't necessarily mean they value you. So what's the difference? Someone can like you and still take you for granted, treat you with disdain, and run the relationship into the ground.  In other words, whether a person likes you or not says nothing about their willingness to invest in and commit to the relationship. One can like that someone possesses certain attributes -- whether ambition, a sense of humor, integrity, or loyalty -- and still not value them as a person. Take cheaters. Do you really think that people who cheat on their partners don't like them? On the contrary, despite their transgressions, many assert that they love and would do anything for their significant others! However, the mere fact they would even entertain the idea of cheating demonstrates they don't value the person in the slightest. If they did, they would know to put on the brakes and not risk jeopardizing the relationship. We also see this ...

Conventional wisdom holds that if you do someone a favor, that person is bound to like you more. However, research has revealed something entirely different: If you do someone a favor, it is you who will like that person more as a result.  But how can this be? The reason is that we justify our actions to ourselves by assuming that we did the person the favor because, well, we really like them. This phenomenon is called the Ben Franklin effect . Franklin once quipped, "He that has once done you a kindness will be more ready to do you another than he whom you yourself have obliged." Legend has it that Franklin, a Founding Father and renowned scientist, leveraged this discovery to win the favor of a rival Pennsylvania legislator by asking the legislator to lend him a rare book and then showering him with gratitude. It worked like a charm. According to Franklin,"When we next met in the House, he spoke to me (which he had never done before), and with great civ...

Those who try too hard to be liked by everyone demonstrate two things: (1) they're insecure (2) they need others' approval/validation to feel better about themselves . They're the ones who cunningly adapt their personality to get in the other person's good graces. Consequently, they come off as being less genuine, willing to do almost anything to bolster their appeal. For example, they might say they share your passion for baseball or gardening when, in reality, they wouldn't be caught dead watching a game or fiddling with soil. I like to call these people fakes, charlatans, posers. There's a fine line between being gregarious and trotting out a deceptive persona. I urge people to be true to themselves -- to let the real them shine through. No one says that everyone has to like you. No one says you need the approval of all those around you. The day you relinquish the need for others' validation is the day you'll feel much happier in and about ...