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Showing posts with the label chipotle

Guess which company is making a BIG turnaround...

A few months ago, I posted about McDonald's slumping sales and how it was losing major ground to competitors like Chipotle. But thanks to a host of changes made by CEO Steve Easterbrook, who took the reins of the fast food giant in March, the tables are turning. Among the decisions that have most contributed to the turnaround: This month, McDonald's launched all-day breakfast, a welcome change for consumers who have clamored for the opportunity to scarf down Egg McMuffins, sausage, and pancakes no matter the time of day In an effort to improve food quality, McDonald's has pledged to cut back on chicken raised on antibiotics and promised cage-free birds within 10 years Not only are sales on an upswing, but McDonald's shares have jumped 11 percent this year. Recently, the company's stock hit its first record high in two-and-a-half years. Meanwhile, Chipotle reported its worst sales figure in over 2 years. McDonald's still has its work cut out for it, ...

Promoting peace -- with a burger?

What better way to promote peace than with a mammoth, mouth-watering burger? Burger King, Denny's, Wayback Burgers, The Krystal Co., and Giraffas have teamed up to produce a massive burger comprised of the restaurants' ingredients -- all to raise awareness of the International Day of Peace, which is observed annually on Sept. 21. An Atlanta pop-up shop handed out 1,500 of them today in the name of global peace. The tradition was established by the United Nations in 1982. Burger King first reached out to McDonald's and proposed they set aside their differences for one day in honor of the International Day of Peace and create a burger that combined both restaurants' ingredients -- a "McWhopper," if you will. But McDonald's passed. However, four restaurants -- Denny's, Wayback, Krystal, and Giraffas -- all wrote to Burger King expressing interest in collaborating on this effort. The result? A gargantuan sandwich that melds ingredients from the resta...