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Showing posts with the label hallmark channel

Christmas in July?

Moments ago, I was flipping through the channels and noticed that the Hallmark Channel is airing a spate of Christmas-themed shows and movies as part of its "Christmas in July" special. I'm not sure what to make of this. On the one hand, the holiday season is a special if short-lived time of year, so I can see why the network would want to do something like this. Christmas shows and movies are of the feel-good variety -- not only are they ideal to watch with the family, but they build anticipation for the actual holiday season, which is a mere five months away. I wouldn't be surprised if the Hallmark Channel got a major ratings boost from this endeavor. Yet, it feels a little awkward to be watching Christmas-based programming when it's 90 degrees outside and there's nary a Christmas tree or wreath in sight. I can imagine it being like celebrating Valentine's Day in September or the Fourth of July in March. Understandably, some kids might not want t...