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Showing posts with the label we want what we can't have

Here's why we want what we CAN'T have

Ever longed for a material good – be it a shiny sports car, luxurious watch, or posh pair of jeans – only to lose virtually all interest in it once the product is in your possession?  Have you rejected the advances of a potential suitor – one who literally worships the floor you walk on – in hopes of attracting someone who has no romantic feelings toward you? Even after landing a seemingly perfect job, have you  found yourself looking for “the next best opportunity” just a year or two later?  There’s no question we’ve all been there. But what many people fail to realize is that the journey tends to bring us greater satisfaction than the actual destination. The struggle to obtain our object of desire – that sense of being on the edge of our seat – seems to provide a higher level of excitement than the recognition that we have that object in our grasp. For example, most people (myself included) spend the work week yearning for the weekend to get here. Over the cour...