Have you ever been turned down by someone you really, really dig? It can be a real bummer when a person you fancy is unable to reciprocate the feelings you have for them. But you mustn't let such an outcome get you down. Everyone experiences rejection at some point or another. It's not a reflection of your physical appearance or character necessarily. It is simply indicative of the fact that different people have different taste. Maybe you fall a little short (no pun intended) when it comes to their preferred height, or they're seeking someone who's more on the adventurous side. Or, perhaps they realize the two of you have chemistry, but they're already in a relationship. Or it may very well be that they just got out of a rocky marriage and wish to remain single for now. In other words, you may not meet that specific person's criteria, but it certainly doesn't mean that'll be the case with every man or woman you pursue. You will eventua...

It's no secret that our five senses -- sight, touch, taste, smell, and sound -- exert a powerful influence on our everyday purchase decisions. Such is the argument made by Martin Lindstrom in "Brand Sense," which stresses that retailers that deliver a multi-sensory experience achieve greater sales and higher levels of brand awareness in the minds of customers. Here are a few findings that illustrate how important it is for companies to appeal to consumers' senses to shape their behavior: In a study published in the Journal of Consumer Research , Ronald E. Millman showed that the pace of music playing in the background of restaurants and stores had a considerable effect on spending, traffic flow, and service. The slower the music, the more people shop. The faster the music, the less money people fork over. Related studies have demonstrated that the slower the music at restaurants, the longer people stay wining and dining. In fact, the average bill for diners was 2...