There are certain people in our lives whom we see on a daily basis, or thereabouts -- from our coworkers to the mailman to our partner. But just what effect does seeing these individuals every day have on us? Do they become more endearing to us over time, or do we eventually grow tired of seeing them? While the dynamics of the relationship comes into play (e.g., a toxic vs. caring boss, a fruitful marriage vs. a lousy one), the answer, according to social psychology, is both. In the 1960s, Robert Zajonc coined and demonstrated the mere exposure effect. As the name implies, mere exposure creates a positive bias toward a stimulus. The effect explains why you might find yourself humming a song you loathed the first time you heard it. The propinquity effect is the mere-exposure effect when applied to social contexts. In other words, we become friends with people in terms of functional or spatial proximity. In one study, residents of an apartment building were four times more li...

I've written various posts on the topic of friendship in recent weeks, and with good reason. Friendships constitute an integral part of our lives, and, let's be honest -- it doesn't get any easier to make new friends or attend to the ones we already have as we get older and busier. Still, with a little time and effort, we can continue to forge new friendships while maintaining existing ones. Here are two ways to help facilitate this: 1. Zero in on commonalities, but express interest in other aspects of the person's life as well.  If you're like me, you share different interests with different friends. Maybe you have a health-conscious buddy with whom you dine and hit the gym, a fellow sports-loving friend who accompanies you to ballgames, and a friend from high school whom you occasionally visit at home to catch up. Whether it's a friend who haven't spoken to in a while or someone you've just met who seems to have "friendship" potenti...

My psychology blog, How to Understand People , has now garnered a whopping 150,000 views  -- a remarkable feat for a site that came into being only two years ago. I want to thank everyone for reading, commenting on, and resharing my posts. Without my readers' support, I would have never amassed this many hits in such a short period of time. I continue to urge my readers to share these posts with friends and family so that they, too, can benefit from my advice and tips, which touch on subjects ranging from social psychology to relationships to consumer behavior. I also feature intermittent posts that include history fun facts and others that highlight and examine famous quotes from historic figures. Here are 10 of my most popular posts from the last couple of months: Why cheating should never be tolerated Here's a trick to make people like you... Why you should NEVER take back a cheater SECRET: Why people judge you Life is what YOU make of it Do what makes YO...

Swiss psychiatrist and psychotherapist Carl Jung (1875-1961) once said, "Thinking is difficult, that's why most people judge." I think Jung hit this one out of the park. People, in general, are lazy thinkers. They try to minimize their thinking as much as possible, thus the reason my social psychology professor in college once told my class that human beings are "cognitive misers." I think this explains in part why people have become so reliant on reality television -- or, more broadly, TV in general -- for entertainment. In this era of Netflix and streaming content, the last thing most people are thinking about is reading Shakespeare for leisure. Technology, moreover, seems to be exacerbating the problem. The easier things become, the less inclined we are to think critically to arrive at solutions to problems. And why don't people want to think? Because it's difficult, taxing, strenuous. Most people wish to spend as little brainpower as poss...