Whether it's someone who's already in a relationship, a job for which we didn't make the shortlist, or an item we want that never seems to be in stock anywhere we look, human beings want the unobtainable -- that which is difficult (if not impossible) to make ours. Why does this happen? We assign a higher value to things and people that we deem as being in high demand. If something is too easy to snag, we're led to believe that no one else wants it, so we'd be settling for less by making it our choice. Is it any wonder that stores are able to lure customers with advertisements that say "available for a limited-time" and "while supplies last"? Are those products really in short supply? My guess would be no -- at least not all the time. Retailers capitalize on the fact that people have an aversion to feeling left out. The thought of someone else possessing an item they want for themselves drives people to shell out their money, often in la...

You would think that women would naturally gravitate toward single men when looking for someone to flirt with. If the man is wearing a ring, that automatically deter coquettes from approaching them, right? Not necessarily! Based on what I've read and seen in the workplace, some women actually prefer flirting with married men. In fact, one of my co-workers tried to pull this stunt on me last year. You may be sitting there thinking "This guy is off his rocker," but when you stop and think about it, the reasons why some women would do this are fairly obvious. For one, if she isn't looking for anything serious, a married man offers a convenient means through which she can get some attention without things getting too sticky. After all, she knows he'll be going home to his wife, so no harm, no foul. Next, the mere fact that a woman cared enough about the guy to say "I do" draws flirtatious women to him. In their eyes, there must be something rather ...