If you plan to vote for either Donald Trump or Hillary Clinton in the general election -- assuming each nabs their respective party's nomination -- you'll be glad to know that a new CNN/ORC poll shows they have comfortable leads among those likely to vote in the Palmetto State's primaries. In the Republican race, Trump has a commanding lead at 38%, followed by Ted Cruz with 22%, Marco Rubio with 14%, Jeb Bush at 10%, and Ben Carson and John Kasich trailing in the single digits. In the Democratic contest, Hillary Clinton has 56% while Bernie Sanders garners 38%, a considerable difference of 18 points. Trump's lead is fueled by widespread perceptions of him as the candidate best equipped to manage the still-feeble economy, foreign policy, and ISIS. They also feel he has the best chance to win in November and would be most likely to effect the changes in Washington so many voters are clamoring for. Clinton's lead comes largely on the strength of support she's...

A study in the Journal of Global Fashion Marketing demonstrates that consumers ought to be wary of claims made in cosmetic ads. Timothy Reisenwitzm, Jie G. Fowler, and Les Carson analyzed close to 300 full-page cosmetics ads from the April 2013 issues of seven fashion publications including Glamour and Vogue. The ads studied encompassed a broad range of product categories, from facial skincare and make-up to fragrance and nail products. The researchers categorized the claims as"environmental," "endorsement," or "scientific." The judges then classified each claim as falling into one of four categories of truthfulness: "outright lie," "omission," "vague," or "acceptable." Only 18% of all claims made by the cosmetics companies were deemed "acceptable." However, just 14% of claims scientific in nature were regarded as acceptable, as opposed to 50% of those made about a product's environmental attribut...