Per a paper in the latest issue of the Journal of Consumer Psychology titled ""Wetting the Bed at Twenty-One: Embarrassment as a Private Emotion," people can feel just as embarrassed buying sensitive products in person as they would online. This seems to go against common knowledge, doesn't it? You'd think that people would feel less sheepish buying condoms, home test kits, tampons, and Viagra privately and online, but the study finds that not to be the case. Apparently, the mere act of purchasing the item causes consumers to judge themselves. When the purchase is made at the store, we can at least walk out and remove ourselves from the very context in which the "act" was committed. While the study found that the negative feelings associated with in-store purchases gradually dissipated, the intensity of embarrassment felt when buying the products online did not lessen. If you think about it, embarrassment is a powerful emotion. It's potent en...