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Showing posts with the label journal of consumer psychology

Thinking of your failures? You're more likely to repeat them

It's often been said that people who don't know history are doomed to repeat it. According to new research published in the Journal of Consumer Psychology , though, it appears that being reminded of our failures actually makes us more likely to repeat such behaviors. Per the researchers, remembering our past mistakes will not necessarily help us make better decisions in the present. In fact, thinking about our failures at self-control -- whether it's blowing a diet, racking up more credit card debt than we intended, or cheating on a partner one or more times -- leads us to repeat them. For example, thinking about a time when you blew a diet by eating an entire pizza pie by yourself makes you more likely to blow another one in the same way. Titled "Haunts or Helps From the Past: Understanding the Effect of Recall on Current Self-Control," the study is the first of its kind and was conducted by professors at the University of Pittsburgh and Vanderbilt Universi...