These unprecedented economic times are turning normal shopping and saving patterns on their heads. Whether you work in hospitality or healthcare, finance or education, you've surely felt the effects either in your industry or in your personal life. Overall, U.S. retail sales dropped by a record 16.4% from March to April as business shutdowns caused by the coronavirus shellacked stores big and small. Unfortunately, many were already in a precarious state pre-pandemic thanks to stiff competition from Amazon. Nearly $1 of every $5 spent at retailers last month went to non-store retailers, signaling a definite shift toward online shopping. With exception to online, not a single retail category was spared in April. Furniture stores and appliance/electronics stores absorbed whopping losses of 60% or more. Car dealers saw a plunge of 13%. Even clothing retailers have been walloped. Clothing-store sales sagged 79% and department stores 29%. In recent weeks, J.Crew, Neiman Ma...

Chances are, you or someone you know has dipped their toes in the realm of online dating. For every story of an offline meeting that culminates in a fairy tale story wedding, there is an awful experience that the people in question would be happy to forget. The biggest plus of online dating, as I see it, is that you know exactly what romantic prospects are looking for. You can filter search results so that only those who, say, are single, interested in a romantic relationship, and don't drink come up. This not only saves a lot of time, but it removes a lot of the guesswork involved in determining whether someone makes a good match. When you approach someone at a bar, however, you don't really know whether they're married and just there to get their mind off of work. Not to mention some people become visibly annoyed when they sense they're being watched or courted -- whether it's because they're having a bad day, the time and place aren't right,...

I came across the following quote on Facebook earlier today: "Fifteen years ago, the internet was an escape from the real world. Now, the real world is an escape from the internet."  The quote is attributed to Noah Smith, a professor of finance. What Smith is essentially saying is that we seem to "live" digitally now more than we do the traditional way. It makes perfect sense. If you're like me, you probably communicate more with friends and family via email, text, WhatsApp, or social media than you do in person. You're likely shopping more online than you do at brick-and-mortar stores. And you're probably watching movies more frequently through services like Netflix than at the movie theater. While there's no question the convenience the internet affords us has made our lives easier in myriad ways, it's also made human interaction much more impersonal. If you'd asked me in the 90s whether relatives and friends would someday wish ...

Imagine how different our lives would be if the internet didn't exist. For starters, you wouldn't be reading this right now. You would have no choice but to communicate with others by phone, via letter, or in person, as social media wouldn't be available. Chances are, you watch shows or movies via streaming services like Netflix, Amazon, or Hulu. You would instead be forced to watch them on TV or rent them through Redbox or the local video store. Imagine how many people would not be together if it weren't for Internet dating sites like Match.com or eHarmony. (I'm the perfect example of this, as I reacquainted with my now-wife, who I first met in middle school, through MySpace. You would have to make payments by mail, through the phone, or in person. You wouldn't be able to make purchases online. Instead, you'd have to hit up brick-and-mortar stores or buy your stuff through catalogs that come in the mail. It's important to note that were in...

I don't know about you, but there's nothing more unpleasant than walking into a mall so overcrowded that you: Constantly bump into people Can't find anywhere to sit Are forced to stand in long lines And if the mall is that crowded, it usually means finding parking will be a huge headache, so the frustration begins even before one sets foot in the mall.  Granted, I live in South Florida, an area notorious for being heavily congested. Even if a crowded mall is the exception rather than the rule where you live, you've probably found yourself in a badly crowded venue at some point, whether a concert, nightclub, or theme park.  Making matters worse is having the urge to use the restroom and not being able to because it's out of service or there's a gaggle of people waiting to use it. Or, how about being so hungry you could eat a horse, but finding that the lines at the food court virtually snake around the building? Nothing spoils a good shopping...

Recently, I published a post in which I shared an interesting finding -- that people can feel just as embarrassed buying sensitive products like condoms online as they would in person. To read the entry, click here:  Buying condoms online can be just as embarrassing . Something I feel would be worth digging up research on is the following: How often do men feel so embarrassed that they make their partners purchase the condoms for them? I spoke to someone on this blog who said she's been the one to do the condom shopping in her past two relationships. I feel men who leave it to their wives to procure protection because they're too embarrassed to do it themselves are being, shall I say, wusses? After all, women who opt to go on the pill have to make sure they take it every day at the same time and that they don't exhaust their supply. If the man is going to protect himself, he should be the one to buy the condoms. Even if he feels embarrassed, there's absolutely...

How many times have you gone into a store and seen signs that say something along these lines: "Supplies running fast!" "Buy them before they're gone!" "Only 5 left!" "Sale ends soon!" Now, be honest: How many times did you go through with the purchase because you believed what the signage said to be true? Yep, even I've fallen for it myself, and I actually majored in marketing and minored in psychology! In marketing and consumer psychology, it's what we call the scarcity principle : Consumers attach more value to things that are few in quantity and thus feel more compelled to purchase such items. But this isn't limited to brick-and-mortar stores -- companies also use this marketing tactic online. Take Amazon.com. At some point, you're bound to come across an item whose description includes "Only 3 left in stock. Order soon." Companies seldom run out of inventory, unless we're talking about much...

My last post centered on how the internet can keep some of us much more entertained than others. Those who are not big on "things" -- the internet, books, and so on -- turn to people to keep them engaged. Why is this? Well, it has to do with two key factors: 1. Our personality 2. Our interests As I have mentioned in prior posts, extroverts direct their energy outward and thrive on social interaction, while introverts direct their energy inward and feel at their best while engaging in solitary activities like reading and writing. What's more, we don't all share the same interests. Many people couldn't care less about blogs, message boards, books, or Facebook. While some have remained reluctant to embrace technology, others don't use the internet as frequently because, well, they'd rather be bantering about in person. The internet can keep me entertained for hours and hours on end, but I realize some people would get flat-out bored after a whi...

The world has become increasingly digital. Nowadays, we can do almost anything online, from paying bills to shopping to finding a date for the weekend. There's concern among a growing number of people, however, that the internet is turning a lot of us into technology-dependent hermits. I think these claims are unfounded. I spend a lot of time online, but I do it because I actually enjoy communicating with people in written form. (I am, after all, a writer.) From writing posts on Blogger to actively contributing to various message boards, there are several reasons why being in cyberspace is more appealing than the "real world": You can remain anonymous: No need to worry about people judging you or knowing where you live You can share your feelings freely: I find it's sometimes easier to open up to strangers on the internet than to people in person. After all, some of those topics may be personal in nature.  You can do so many things in the comfort of your home...