Super Bowl Sunday is regarded as one of the biggest occasions of the year in the United States. From the barbecues and chicken wings to the ads and much-anticipated halftime show, many people consider it a holiday in its own right, even though it has yet to achieve that status officially. I actually have a friend who always takes the Monday after Super Bowl Sunday off; it just goes to show you just how much alcohol people consume that night. As someone who studied and works in marketing, I can certainly appreciate the appeal of commercials played during the big event. From spots featuring the Budweiser Clydesdales to clever Doritos ads, these ads tend to be funny and worth tuning in for. However, I don't think I've ever watched a football game from start to finish; I've just never been a fan of the sport. (I didn't even know who was playing until the teams were mentioned in a segment on Fox News this morning.) Instead, I have always followed baseball and basketball,...