On Thursday, Los Angeles prosecutors sued four national retailers for deceiving shoppers into believing they got bigger discounts than they actually did. The separate lawsuits alleging deceptive advertising were filed against Sears, Macy's, Kohl's, and J.C. Penney. The retailers falsely advertised higher regular prices for merchandise so customers, leading customers to think they were getting bigger bargains. California law bars retailers from promoting a higher original price unless the product was sold at that very price within three months of the ad. The lawsuits seek civil penalties up to $2,500 for each violation and injunctions to cease false reference pricing to bolster sales. As it turns out, thousands of "sale" items were advertised at false reference prices. One of the lawsuits asserted that J.C. Penney was selling a maternity bathing suit top online for $31.99 earlier in the year, down from the original price of $46. The top was later marked dow...

From unending chores and attention-seeking children to stressful jobs that squeeze every last drop of energy out of us, our lives seem to get busier by the day. Not only does this place an immense burden on us physically and emotionally, but it is also mentally exhausting, often inducing anxiety, poor eating habits, low libido, sleep deprivation, and frayed relationships with those closest to us. Though certainly not a panacea, making a conscious effort to simplify your life will help you feel more in control of it. What’s more, it’ll keep those nerves in check! So what are some ways that you can keep your life simple? For one, if you’re contemplating having a boatload of kids – say, five or six –  you can rest assured that a plethora of sleepless nights are in your future. Why not just aim for one or two and go from there?  You get the opportunity to experience the joys (and headaches) of parenthood without feeling as though you’ll be changi...

Do you think you'd be more inclined to buy a product priced at $3.99 than one that sells for $4? I can picture many of you shaking your heads. According to various studies in consumer behavior, people are far more likely to buy a product when the price ends in .99. But why? For one, consumers tend to read from left to right, which means our attention becomes fixated on the first number as opposed to the ones that follow. Even though you're hardly getting a greater bargain by opting for something priced a cent cheaper (especially since taxes come into play), your indifference to reading the whole way across actually fools you into thinking you are snagging a deal. It's as though we're comparing something priced at $3 to something that costs $4. It doesn't make much logical sense, but most consumers will do anything to expend the least amount of brainpower possible, especially when pressed for time. In addition, shoppers tend to deem prices ending in cents...