I'm currently reading a book titled "Brand Sense" by Martin Lindstrom.
Once I finish the book, I will post an entry highlighting the many interesting insights I gleaned from the book.
In the interim, though, I wanted to share one of the most interesting findings I've come across in the book thus far, and it relates to women and cars.
Did you know that women respond more to the feel and texture of a car's interior than they do to its external features?
I couldn't help but compare this to the manner in which women supposedly become attracted to a man.
We've all heard it time and time again: That women are mostly attracted to what's inside -- they don't get as hung up on looks as men do. (Meanwhile, men do seem to make a bigger fuss about a car's exterior features -- from rims to the grille.)
As it turns out, women place a great deal of importance on how the car smells (ah, nothing like that new car scent, right?), the feel of the upholstery, and even the distinctive sound the door makes when it's opened or closed.
Similarly, I have heard women stress how important it is for a man to smell good and have a nice voice.
Could it be that women assess a man much the same way as they would a car? It would seem that women place far more of an emphasis on two key senses -- touch and smell -- than do men, who are known to be visual creatures.
So what do you think, ladies? Do you care more about the "inside" when it comes to both men and cars?
Once I finish the book, I will post an entry highlighting the many interesting insights I gleaned from the book.
In the interim, though, I wanted to share one of the most interesting findings I've come across in the book thus far, and it relates to women and cars.
Did you know that women respond more to the feel and texture of a car's interior than they do to its external features?
I couldn't help but compare this to the manner in which women supposedly become attracted to a man.
We've all heard it time and time again: That women are mostly attracted to what's inside -- they don't get as hung up on looks as men do. (Meanwhile, men do seem to make a bigger fuss about a car's exterior features -- from rims to the grille.)
As it turns out, women place a great deal of importance on how the car smells (ah, nothing like that new car scent, right?), the feel of the upholstery, and even the distinctive sound the door makes when it's opened or closed.
Similarly, I have heard women stress how important it is for a man to smell good and have a nice voice.
Could it be that women assess a man much the same way as they would a car? It would seem that women place far more of an emphasis on two key senses -- touch and smell -- than do men, who are known to be visual creatures.
So what do you think, ladies? Do you care more about the "inside" when it comes to both men and cars?
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