"Jurassic World": Quickest ever to $1 Billion

Just the other day, I went to the local movie theater and had to do something I've never done before there -- that is, park on the very top floor of the parking garage.

"Why on earth would there be so many people here so as to force me to park this high up?" I asked incredulously.

As it turns out, it seemed the whole city was on hand to watch "Jurassic World." When we arrived, most of the shows were already sold out. (My wife and I opted for a comedy movie, "Spy.") I knew at that very moment that this movie was going to make a killing at the Box Office.

And that it has. Not only did it edge out the first Avengers movie for the best weekend opening ever (it grossed 208 million the first weekend to Avengers' 207 million), but no other movie has ever hit the $1 billion mark as quickly.

It cost $150 million to make "Jurassic World," which means they recouped the money they invested in the movie after a couple of days and went on to gross over $50 million more. How crazy is that?

How does this relate to understanding people? Well, it clearly demonstrates the impulse some people have to be one of the first to see a newly-released movie.

I'm the opposite: I prefer to wait a few weeks for the lines to thin out. I don't care in the slightest about seeing a movie before my friends and relatives do. I prefer a quiet, more relaxed environment where seats are plentiful and lines don't extend for miles.

How do you feel about the success this blockbuster has attained thus far?

Are you among those who HAVE to watch a movie as soon as it comes out?

For prior posts, click here: How to Understand People

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