Never beg others who don't care
If it doesn't come from their heart, why should you have to force them to be more responsive to your needs?
A good friend, partner, or relative is there for you with open arms when you need them. They don't have to be prodded repeatedly into lending a hand because they jump into action at a moment's notice.
They don't make excuses for why they can't help you out. Instead, they go the extra mile for you, even if it's an inconvenience for them.
Sure, there may be times where people might not be of much help because of special circumstances -- they're traveling, they're overwhelmed at work, they're at a special family function.
But if this individual seems to run for the hills anytime you wish to see them or you need a favor, it raises serious questions:
1. What are they trying to get out of the friendship/relationship?
2. Are they only aiming to receive -- but never give back?
3. Do they care at all about you?
As I've said before, people will make time for the things and people that matter to them -- even if it's sending an occasional text or taking a few minutes to call once a month.
Relationships are a two-way street. If one person can't reciprocate the time and effort the other is putting in, chances are the latter will feel taken for granted sooner or later, essentially putting that relationship at risk.
If you've done your part, the ball is in the other's court. He or she may have a number of priorities, but if you matter to them, they'll make you one of them at least once in a while.
If you fall way down on their priority list, there's no reason they should be at the top of yours.
Time is our most precious asset, as it is the only thing we can't get back once it is gone. That being said, there's no better indicator of how highly a person truly values us than their willingness to give up some of that time just for us.