In many relationships, partners take turns giving each other massages.
Both men and women enjoy getting a massage as a way of unwinding after a long day spent working, doing chores, or sightseeing.
However, women are far more likely to get turned on by a simple massage than men are, and there's a reason for that. By their very nature, women are more tactile than men. While men respond more to visuals (e.g., women undressing and pornography), it takes more than seeing men in tighty whities to get women turned on. Women are very sensitive to touch, which is why massages are often seen as a way they can get in the mood for sex.
This doesn't mean that men can't get turned on by a massage, or that women do each and every time. There are always exceptions, but, in general, all men really care about when they're in the mood is being touched in their private area. Most would prefer to receive a massage after the sex or when they're under stress and would rather not have any sex at all.
Many people say that massage is one of the best forms of foreplay. I would agree with that, though men would be less inclined to ask for one in the bedroom.
Have you found this to be your experience?