Apple today announced that is has already sold a record 13 million iPhone 6 and iPhone 6s Plus phones after launching both models just three days ago. The new iPhones will be available in more than 130 countries by year's end.
Now, I have never owned an iPhone. In fact, I've remained loyal to Samsung when it comes to mobile phones -- I currently have a Samsung Galaxy S4 Active -- and TVs. I do, however, use a Mac computer at work and have been using my trusty iPod for all things music for roughly nine years now.
But I have to give credit where credit is due: 13 million iPods in three days is a staggering number. Everytime I walk past the Apple store at my local mall, it is jam-packed with shoppers ostensibly looking to shell out big bucks.
Apple has succeeded brilliantly at creating an appetite for its product like no other company in the world. When one thinks of cutting edge consumer products in the 21st century, Apple is top of mind.
And the funny thing is that the company doesn't do that much TV advertising. (It spends $1.2 billion to Samsung's $4 billion.) Sure, you might see an iPhone commercial here and there, but why spend money on ads when Forbes has named it the world's most valuable brand five years in a row?
Everyone and his brother has heard of Apple, which is worth twice as much as any other brand in the world. In fact, it sold 74.8 million smartphones and generated an $18 billion profit in the fourth quarter of 2014. I can only imagine what it's poised to accomplish this fourth quarter!
There's no doubt that the late Steve Jobs and all the other top brass at Apple did something right -- and other companies should take their cue from the behemoth technology company. Apple is making more money than it knows what to do with, all because they tapped into consumer need for durable, easy-to-use products like iPods, iPads, and iPhones.
As technology continues to expand, consumers know they can continue to rely on Apple to have the top-of-the-line gadgets they so desperately crave.
What do you think of Apple's gaudy sales numbers? Do you think Apple is the best company to ever exist? How many Apple products do you own?